State one decision, its trigger, and the moment it must return, then split out the decisions hiding inside it.
2a · vague request to decision
Unbundle the request
Start with the example, then try it yourself. The last case is optional practice.
Meet Maya.
Maya helps turn an unclear request into a decision: what needs answering, which evidence matters, and who can act on the result.
Maya · Decision designer
The case
The request as it arrived
A request names a topic. A decision states the trigger, record, question, and moment an answer is needed.
Message
"Can we use AI to qualify our inbound?"
From
VP of Marketing, in the team channel
Marketing ops heard
A spam filter
Sales heard
A routing rule
The builder heard
A scoring model
Your task
Choose a clause for each of the five slots. Read the assembled decision card, then save it.
Need a little guidance?
You’re done when: The five clauses describe one decision and keep the follow-up email separate.
A vague request is not yet a decision a system can implement.
Need a reminder? Reopen the worked example
Watch one example first
A support lead asks for “AI for urgent tickets.” Her actual decision is: when a ticket arrives, decide whether it needs urgent review before the dispatcher assigns it. Sending a reply is a separate action.
Why this follows from the evidence
The trigger is ticket arrival, the subject is one ticket, the question is urgency, and the deadline is before assignment. These four parts let a colleague implement the decision without guessing what “AI” means.
GTM Lab
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Decision Card · 0 of 8 sections started
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Decision Card workshop
Turn the request into a decision
Your job: Three people read the same short request and started three different projects. Use the clarified brief to state one routing decision: when it starts, which record it concerns, what it asks, and when the answer is needed.
Case evidence
The request as it arrived
Message
"Can we use AI to qualify our inbound?"
From
VP of Marketing, in the team channel
Marketing ops heard
A spam filter
Sales heard
A routing rule
The builder heard
A scoring model
Request · card assembly · clause 1 of 5
Build a decision another team can implement
Place one clause in each slot. Check it to see how the wording changes the decision boundary; revise any slot before you finish the card.
Decision card assembled from the requestCompare the original state with the proposed change. This preview does not change live records.
Decision card assembled from the request
Item
Before
Draft clause
Why
Trigger
Not stated
Choose a clause
This slot is still open.
Subject
Not stated
Choose a clause
This slot is still open.
Question
Not stated
Choose a clause
This slot is still open.
Decision moment
Not stated
Choose a clause
This slot is still open.
Separate downstream request
Not stated
Choose a clause
Email content follows the outcome as a separate action.
Trigger
BeforeNot stated
Draft clauseChoose a clause
WhyThis slot is still open.
Subject
BeforeNot stated
Draft clauseChoose a clause
WhyThis slot is still open.
Question
BeforeNot stated
Draft clauseChoose a clause
WhyThis slot is still open.
Decision moment
BeforeNot stated
Draft clauseChoose a clause
WhyThis slot is still open.
Separate downstream request
BeforeNot stated
Draft clauseChoose a clause
WhyEmail content follows the outcome as a separate action.
Your partial card assembly will save as you work.
Optional: inspect or edit the card sections directly
The case tool above is the main activity. These alternatives let you inspect each rule and its consequences without starting another required quiz.
Section 1 of 4
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Two people should be able to implement this separately, without talking, and produce the same behavior. Which statement does that?Not written yet
A trigger is an event you could point at afterward. Which one fires this decision?Not written yet
When does the answer have to exist by? This decides almost everything downstream.Not written yet
The original request contained more than one decision. Which of these belongs on a different card?Not written yet