Notes
Notes on GTM systems, RevOps, AI, and the industry news worth your time.
Architecture decisions, operating lessons, and the contracts hiding inside the work.
- 01
Wide lanes, tall walls: designing better governance into GTM systems
Good GTM governance should make the safe path easy and the dangerous path hard. A practical framework for CRM UX, validation, automation, and AI guardrails.
- 02
Full caching vs. dynamic retrieval: the answer changed
Full caching wins cold one-off questions. Dynamic retrieval wins warm, multi-turn conversations by up to 25%. Here is what production data changed about my recommendation.
- 03
Confusion is the enemy, even inside your own stack
The clarity discipline you'd never skip on a landing page is the first thing that dies in internal GTM tooling. Your sales team is a user too. Build for them like it.
- 04
The covert contracts hiding in your funnel
A covert contract is an agreement the other side never actually agreed to. Your GTM motion is probably full of them, and every one is a small withdrawal from a trust account you can't easily refill.