Name the Owner and Business Purpose

Assign accountability to someone who can change the rules, and state a purpose you can test.

See the situation

Start with the situation below. Next, we will work through an example together before you try the activity.

Maya · Decision designer

The case

Name who can change the decision

The accountable owner accepts the consequences and has authority to change the decision. Reviewers advise without inheriting that authority.

The qualifier screened out a real buyer. The post-mortem went in a circle because nobody had been named. Fix that before it happens.

Your task

Assign the decision owner and reviewers. Choose what the owner needs to measure.

Need a little guidance?

You’re done when: The person who can change the rule is distinct from the people who advise on it or implement it.

Ownership should follow authority and consequences, not whoever happens to build the automation.

Need a reminder? Reopen the worked example

Watch one example first

An analyst measures misrouted requests. The sales director can change qualification policy and is accountable for seller workload. The director owns the decision; the analyst supplies evidence.

Why this follows from the evidence

Ownership follows authority and consequences, not who edits the tool. A useful purpose names an observable business result, such as fewer eligible requests waiting without an owner.

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Assign accountability and state the purpose

Your job: The qualifier screened out a real buyer. The post-mortem went in a circle because nobody had been named. Fix that before it happens.

Role assignment

Put accountability, operation, and advice in separate places

For this example, the sales leader can change the buyer definition, Marketing Operations runs the workflow, and Revenue Operations knows the CRM constraints. Assign each role, then inspect the draft.

Accountable for the outcome

Implements and operates

Consult before changing the rule

Sales leader: Owns the buyer outcome and can authorize a change to its definition.
Marketing operations: Builds and operates the workflow; can explain its implementation and alerts.
Revenue operations: Maintains the CRM and can advise on source fields and data constraints.

Compose a purpose another team can measure

Name an outcome, a population, and a time window. This is a short brief, not a universal target.

Outcome to improvePopulationTime window

Proposed responsibility mapCompare the original state with the proposed change. This preview does not change live records.

Proposed responsibility map
Item	Before	Proposed	Why
Accountable owner	Unassigned	Not assigned	The accountable role needs authority to change the decision and responsibility for its outcome.
Operator	Unassigned	Not assigned	Operating the system does not automatically grant authority over the business definition.
Consulted reviewers	None selected	None selected	Consult people whose system or data work is affected by a change.
Measurable purpose	Not stated	Not drafted	Keep the outcome, eligible group, and observation window visible together.

Accountable owner: BeforeUnassigned; ProposedNot assigned; WhyThe accountable role needs authority to change the decision and responsibility for its outcome.
Operator: BeforeUnassigned; ProposedNot assigned; WhyOperating the system does not automatically grant authority over the business definition.
Consulted reviewers: BeforeNone selected; ProposedNone selected; WhyConsult people whose system or data work is affected by a change.
Measurable purpose: BeforeNot stated; ProposedNot drafted; WhyKeep the outcome, eligible group, and observation window visible together.

Role-map draft is separate from chapter completion.

Optional: inspect or edit the card sections directly

The case tool above is the main activity. These alternatives let you inspect each rule and its consequences without starting another required quiz.

Section 1 of 4

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Three teams touch this decision. Who should be accountable when the answer is wrong?

The sales leader whose team absorbs a bad answerRevenue operations, who own the platformMarketing operations, who built and run itA cross-functional group of all three teams

Inspect the full card preview

Three teams touch this decision. Who should be accountable when the answer is wrong?Not written yet
There is a hard constraint on who can hold ownership. Which is it?Not written yet
Reviewers are consulted before the definition changes and do not decide. Who belongs on that list here?Not written yet
Which purpose can you tell whether the system achieved?Not written yet

Your place saves as you go.

Chapter 2 of 80 complete