gtmjosh
Report on What Matters
Chapters · 2 of 9
  1. 01 · Ask a Business Question, Not for a Dashboard
  2. 02 · Choose the Right Population and Denominator
  3. 03 · Separate Volume, Speed, Quality, Cost, and Outcome
  4. 04 · Compare Trends and Useful Segments
  5. 05 · Use Leading and Lagging Indicators
  6. 06 · Show Sample Size, Missing Data, and Blind Spots
  7. 07 · Connect Summary Metrics to the Records
  8. 08 · Design for the Person Using the Report
  9. 09 · Capstone: Build a Reporting Brief
Guide overview →

About 14 min · Lesson and activity

Chapter 2 of 90 complete

Choose the Right Population and Denominator

State what the number is about, what it leaves out, and which way that bends the answer.

4b · population and denominator

See the denominator change

Start with the example, then try it yourself. The last case is optional practice.

See the situation

Start with the situation below. Next, we will work through an example together before you try the activity.

Elena’s reporting room. A bookshelf, pinned charts, a reading lamp, and reports laid out on a desk.
Elena, reporting lead, explain pose
Elena · Reporting lead

The case

One question, four correct answers

A denominator reflects the question's eligible population and observation window. Show the records that establish it.

Out of everything qualified
Includes records with no chance yet
Out of everything now closed
Excludes what is still working
Out of everything actually worked
Measures effort, not the process
Out of everything past the window
Excludes only what genuinely had no chance
How far apart they are
Far enough to change the decision

Your place saves as you go.

Chapter 2 of 90 complete