Chapters · 2 of 9
- 01 · Ask a Business Question, Not for a Dashboard
- 02 · Choose the Right Population and Denominator
- 03 · Separate Volume, Speed, Quality, Cost, and Outcome
- 04 · Compare Trends and Useful Segments
- 05 · Use Leading and Lagging Indicators
- 06 · Show Sample Size, Missing Data, and Blind Spots
- 07 · Connect Summary Metrics to the Records
- 08 · Design for the Person Using the Report
- 09 · Capstone: Build a Reporting Brief
About 14 min · Lesson and activity
Chapter 2 of 90 complete
Choose the Right Population and Denominator
State what the number is about, what it leaves out, and which way that bends the answer.
4b · population and denominator
See the denominator change
Start with the example, then try it yourself. The last case is optional practice.
See the situation
Start with the situation below. Next, we will work through an example together before you try the activity.
The case
One question, four correct answers
A denominator reflects the question's eligible population and observation window. Show the records that establish it.
- Out of everything qualified
- Includes records with no chance yet
- Out of everything now closed
- Excludes what is still working
- Out of everything actually worked
- Measures effort, not the process
- Out of everything past the window
- Excludes only what genuinely had no chance
- How far apart they are
- Far enough to change the decision
Your place saves as you go.
Chapter 2 of 90 complete