Chapters
- 01 · Establish a Review Rhythm
- 02 · Inspect Errors, Exceptions, and Overrides
- 03 · Compare Expected and Actual Outcomes
- 04 · Measure Adoption, Cost, Speed, and Quality
- 05 · Find Drift and Stale Definitions
- 06 · Test Changes Before Broad Release
- 07 · Roll Out and Roll Back Deliberately
- 08 · Update Owners, Documentation, and Training
- 09 · Capstone: Run the Quarterly Operating Review
14 min · Interactive exercise
Compare Expected and Actual Outcomes
Find out whether the system was right, not just whether it ran.
Everything so far measures whether the system ran. This chapter is about whether it was correct, which is a completely different question and the one most operating reviews never ask.
The comparison
Take what the system said would happen and compare it with what happened. The records it recommended routing, against the ones that produced a result. The confidence it attached, against how often that band turned out right. The outcome it predicted, against the outcome recorded.
None of that is possible unless both sides were preserved, which is why this chapter is short and its dependency is long. 4a Chapter 4 is what makes this chapter possible, and a reader who skipped it will find this one theoretical.
Confidence bands are checkable
If the system attaches a confidence to its outputs, that confidence is a claim and it can be scored. Take the low-confidence decisions and ask how often they turned out wrong compared with the high-confidence ones. If there is no difference, the confidence is decorative and should either be fixed or removed, because a decorative confidence signal is worse than none: people act on it.
The anecdote and the base rate, again
Reviews attract stories. Somebody brings the deal the system got badly wrong, and the story is usually true and usually memorable.
Pair it with the base rate before deciding anything. One vivid failure out of a large population may be the system working as designed, and the same story out of a small population is a serious problem. The story is what gets the item onto the agenda. The base rate is what decides the response.
GTM Lab
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Find out whether it was right
A true, memorable, expensive story is in front of the review and a decision is about to be made from it. Define the comparison, then handle the story.
Fixture: one-bad-deal
The story that got onto the agenda
FIXTURE-ONE-BAD-DEAL- What happened
- The system routed it wrong and it was expensive
- Is the story true?
- Yes
- Is it memorable?
- Very
- Base rate
- Not asked for
- Decision about to be made
- Change the rule for everyone