CRM AI Context Layer
Chapters
  1. 01 · The Context Problem
  2. 02 · Give the Data Business Meaning
  3. 03 · Decide What the AI Should Trust
  4. 04 · Build the Context Layer
  5. 05 · Connect It to Live Data
  6. 06 · Control What AI Can See and Do
  7. 07 · Test the System
  8. 08 · Operate It
  9. 09 · Expand Beyond the First Workflow
  10. 10 · Capstone: Trace a Reliable Answer
Guide overview →

10 min · Interactive exercise

Chapter 2 of 100 complete

Give the Data Business Meaning

Add definitions that turn stored values into business meaning.

View your context layer

The agent doesn’t need a dictionary for every CRM field. It needs the definitions that change a decision. Start with the two values that broke Acme’s answer.

A useful definition changes behavior

renewal_risk_score is not helped by “the renewal risk score.” The agent can infer that from the API name. Give it the scale, thresholds, direction, and update behavior:

field: renewal_risk_score
meaning: Predicted renewal risk from 0 to 100. Higher is worse.
values: 0–39 low, 40–69 medium, 70–100 high
updated: nightly

That entry earns its prompt space because it changes the conclusion. Select the risk-score definition in the lab and rerun the Chapter 1 question.

Field labels are interfaces, not rules

Labels are written for people who already know the business process. “Account health” does not say who maintains it or whether anything still reads it. Add that missing operating fact. The agent can now explain why two fields disagree instead of quietly choosing the friendlier label.

Start from existing help text

Export the descriptions your CRM admins already maintain. Keep the ones that explain the field well. Write new context only for missing definitions, stored-value mappings, stale processes, and other details that alter an answer.

Add at least the risk-score definition in the lab. A complete exercise produces a different conclusion from the same CRM record.

What changed

The CRM data did not change. The model did not change. You supplied one durable business definition, and the agent stopped reading 82 as a positive score. Chapter 3 will add authority and freshness so that conflict resolution becomes explicit.

GTM Lab

Sample CRM · saved locally

Account

Acme Manufacturing

ACC-1042
Account owner
Maya Chen
Renewal date
October 31, 2026
Account health
Green
Renewal risk score
82
Days since executive touch
46
Annual recurring revenue
$184,000
Sample data. No live CRM is connected.

How to complete this chapter

  1. Select the risk-score definition and the account-health definition.
  2. Choose “Is Acme ready for renewal?”
  3. Run it again and compare the grounded answer with Chapter 1. A correct rerun completes the chapter.
Context available to the agent

Ask the CRM agent

Is Acme ready for renewal?

Goal: add risk meaning and health-field status, then rerun the Acme renewal question.

Chapter 2 of 100 complete